![]() ![]() With many entertainment venues closed and nothing better to do, it appears many Americans are resurrecting the Sunday drive of a bygone era, cruising about aimlessly as a form of recreation. Moreover, Americans aren’t just replacing their routine transit choices with driving they’re actually logging more vehicle miles than ever, as some states are reporting traffic volumes more than 200 percent higher than when the lockdowns began. Virginia, for instance, has seen an 11% increase in the number of drivers in June compared to pre-pandemic January. Not only are they following CDC advice in eschewing public transportation and ride-sharing services for local travel, but, as vacation season starts to heat up, they’re hitting the road toward destinations they’d otherwise fly. The short answer: Driving habits have changed.Īs stay-at-home orders are rescinded across the country, Americans, by and large, are opting for their own vehicles over other forms of transportation, believing driving to be the safest way of getting around. So, we asked ourselves: What’s driving this trend? Why has Waze become one of the most popular advertising platforms for real estate agents? ![]() ![]() The year-over-year jump is the largest we’ve seen from any digital real estate marketing channel-including stalwarts like Facebook, Instagram, and Google. According to the latest Homesnap data, Waze advertisements have experienced a 173% surge in usage among agents when compared to this time last June. ![]()
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December 2022
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